Saturday, December 8, 2007

Survey Results

WOW! We're blown away by the response to our questionnaire. So many of you took the time to email us your answers...and many of you included lots of suggestions & ideas for us. THANKS SO MUCH to all of you!

We'd thought we'd share the results of the questions with you:

As for the order to roll out new items this year, 35% of you voted for stamps first...and clothing items tied with 35%...20% said rub-ons and 10% said inks first.

As for the blog, you want more of all of it...more ideas & projects (with list of supplies, etc....and we've listened to this already!)...more tips & techniques (soon to follow)..more sketches ( of course...we love these!)...and for "other", many of you asked for more contests, including contests with your projects...so stay tuned!

For monthly kit pricing, we got answers from $5 - $75....so all of our kits fall right in the middle. We have monthly kits from $15 - $32...all including shipping. We hope you'll all take the time to check them out. And, that's not to say we won't be adding even more kit options! (for those of you who preferred a box of matching supplies!)

On the questions of class prices, we had responses of $10 - $675 (full weekend event). With all the comments, too, it's clear that the most important part is actually getting what you pay for....and that leads to the answers to questions about techniques or finished projects. The answers were evenly split on these, with comments saying that these are closely tied...that if you love a finished project, you usually love the techniques that you used...and would use them again.

Acrylic stamps are preferred 4 to 1...whew, glad we started our stamp line with those! (wow, has it really been 2 years?!?)

You preferred Quickuts, but only slightly over Sizzix, 48% to 41%, with 11% saying none or other systems like Cricut. So many of us started with Sizzix, and with coupons at the chain stores, it's so easy to add to. But, just in case you want to try Quickutz...and for those that already do...keep it mind that you can email Quickutz orders to us...and save 25% off retail everyday!

For online ordering, shipping costs is the most critical element to over 70% of you. You all wanted coupons, too...and items to be available...and good customer service. We definitely provide coupons to those on our newsletter group...have over 95% of our items ready to ship...and strive for the best customer service. And, as far as shipping is concerned, we've offered FREE SHIPPING on orders of just $35 or more for over a year! (and that $35 is on regular pricing...coupons bring that total down!)

When ordering online, over 90% of you want items in that come open stock and have a complete kit option. We offer this on alot of our products, but we'll work on more combo options.

You were all very honest by telling us that you advertising in the magazines is important, as well as celebrity endorsements...but most of you (62%) buy items that you've been taught to use. That's where good companies come in...if you learn to use our products, you'll use them up & need to buy more! Advertising is sooooo expensive...we'd rather spend money on new products...and more classes (in our store AND online) to share more techniques & time-saving tips. We're glad most of you prefer this route!

In making your purchasing decisions, ease of use & versatility were the most important, followed closely by price. Only a couple answered for the 'newest' product available. We work hard to make sure we provide products that make your scrappin' time more enjoyable...easy products to work with, that can be used several ways...all at a fair price...and of course, we try to come out with new things. We will continue to keep all of these aspects as priorities in our business.

Finally, we LOVED the extra comments & suggestions! (especially the praise & good wishes for me & my son, Keller!!) Yes, we will work on more contests...we will continue offering great coupons...we will consider a "bonus bucks" or similar program...we will work on more pictures on our site...etc, etc, etc. I have saved all the responses to our survey, and will refer to them often...not just the tallied results....our customers are individuals, not just one of a percentage. From the bottom of my heart, THANK YOU for your answers...and for your continued support in this industry.

Kim


Oh, I almost forgot...you want to know who won the 25 shopping sprees?!? Ok, but first, if your name is on this list, email us at kellerscreations@acidfree.com for your coupon code to shop all thru December at 50% off regular prices! If you're not listed, check your email (or sign up for our newsletter if you don't get it already...sign up on the front page of our site) for a great coupon for you, too. So, drum roll, please....the winners are:

Cathy Nelson
Rustie Dimitriadis
Angela Hood
Selena Alvar
Amy Biddison
Andrea Grant
Danniell Slocumb
Sue Vassallo
Kelly Austin
Geneva Whitmire
Jana Robinson
Shawna Kermott
Sherri Simons
Shelly Berg
Jennifer Roeder
Amy Watson
Candy McSween
Kimberly Cramer
Denise Ross
Kim Hackworth
Jamie Harris
Mary Ann Jenkins
Erin Koirtyohann
Sonia Pitts
Nancy Finnerty


Congratulations to each of you! Remember, email us for your code to shop at 50% off all month!

2 comments:

Vianna said...

Thank you for posting the survey results. I fall right in there with "the majority". Now here's one more suggestion: I'd like to see more information on paring stamping inks with variuos printed paper lines. For example, take one paper line and see what ink colors would match oner or mre colors in the paper print- In this way we might use our rubber stamps more WITH printed papersthan justplain cardstocks. This matching ability is what I like most about StampinUP line - their ink, paper and pens are color coordinated and always match, making reating so much easier. Thanks again for everything
Vianna (in Florida)

Croppycatter said...

Wow...thanks for drawing my name!!! I never win anything like that so I'm pretty excited!!

Kim